Cost Per Impression, (CPI or CPM) is a phrase used in Internet Marketing related to web traffic. Related to the number of times an ad is displayed online to their users. An Impression describes the instance when an advertisement that a user sees when landing on a website. The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
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I have used CPM advertising on some clients, but i find that most advertisers want a click or conversion rather than impression. Then again it really depends on the advertiser and their products or services. If you have any questions on comments on this Internet Marketing Keyword. Please comment. I looked at this internet marketing dictionary to help me write the article.